In recent years, the world has seen a surge in the popularity of electric vehicles, and with it, the need for more EV charging stations. As part of this movement toward environmentally conscious transportation, I was tasked with creating a brand identity for an international EV charging station. After much thought and consideration, I decided to name it Ions, a nod to the electrical nature of EV charging.

 

To further emphasize the station's commitment to sustainability, I designed a logo in the shape of a leaf, symbolizing growth and renewal. The spine of the leaf is made up of a flash symbol, representing the power and electricity required to charge EVs. The upward flow of the trademark reflects the rise of electric vehicles and their positive impact on the planet. Through this brand identity, I aim to create a strong and memorable visual representation of Ions as a universally recognized EV charging station.