Zaraxtra | My Site

ZARAXTRA is a digital integrated campaign, created as a part of a challenge to invent a useful digital innovation for a brand to offer to its audience. It shall make their lives easier or better and create a meaningful difference between this brand and its competition.

The Problem

ZARA's collection photoshoot online makes it difficult to recognize what the article is and how it would look on the customer's body type making it increasingly difficult to shop online.

The Big Digital Innovation

An in-store kiosk that scans the customer for full body measurements which can be added to their membership ID. A toggle button on the app and website will allow them to see the available collection in their size and on their

body as well.