Rishika Sablawat
An Immersive Café Experience
Rishika Sablawat
Marketing Lead
Rebekah Farnham
Print and Production Lead
Kaitlyn Avery
Publication Lead
As a part of a study abroad group in Berlin, we created this collaborative project which focused on the Bauhaus principles and their applications. Profoundly studying the Bauhaus school we came to realize that Bauhaus is more than what meets the eye and this is what motivated us to develop a concept to widen people's understanding of it.
​
As a marketing lead, I devised a 3-step multichannel plan for marketing leading up to the grand opening of the Bauhaus Archiv which is scheduled for 2025. I created samples of guerilla marketing across Berlin and curated an Instagram feed for the brand. Lastly, I built a 3D model for an immersive entrance to this experience.
The Challenge - To transcend beyond the aesthetic of the world to see the intrinsic nature of the essence of Bauhaus.​
​
The Concept - To capture the essence of creating by using deconstructed forms and inviting people into an immersive experience to revive the original purpose of the Bauhaus while finding out how the soul resonates and experiences the ineffable.​
​
Target Audience - Students and residents of the new heterogeneous urban environment​
Aim - To promote the grand opening of the new Bauhaus Archiv in 2025 by reigniting the original Bauhaus spirit.
6 months
to Grand Opening
2 months
to Grand Opening
The Grand Opening
Guerilla Marketing
Print & Social Marketing
Installation
Guerilla Marketing
Super Installations showing deconstructed forms at iconic as well as hidden spots in Berlin, Germany which immerse the audience through gamification.
Social Media Marketing
Posters
Screen-printed posters to bring back the tactile aspect of the Bauhaus School.
Walk into a poster
An immersive entry to the Café that connects it to the Bauhaus Archiv and allows people to experience walking through a poster.
The Café
The Coffee Table Book
